1	How To Market Your Website
2	Topics Why Market? Why a Website? Characteristics of a Marketable Site How to Market Your Site Follow Ups
3	Why Market? Why I’m not married to Tom Berenger! Who will know where you are or what you have to offer?
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5	Why a Website? Print Ads Reach limited people Limited to space Limited to time Filed away Thrown away Website Accessible to millions Always Available Interactive Changeable Unlimited information
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7	Cost? How much will a website cost to build? Many professional services, price can vary according to expertise. Learn to do it yourself with programs like Frontpage. Have a site built that you can manage yourself after construction with backup!
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11	Characteristics of a Marketable Website Visual Techincal
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14	Visual Characteristics Your site should be attractive, capture attention and create interest Create a brand, logo, theme, that represent you and the image you want to project and have attached to you. a “brand name” is major decision, that name will be you! Use specific graphics and photos Be proactive: use action verbs, motivate visitors to act: shop, buy, visit, come back Appeal to emotions: facts tell, stories sell: where appropriate share personal stories The site should be user friendly, easy to move between pages Include useful information where appropriate Offer credit card services if possible
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16	"Have your site interactive:" Have your site interactive: viewers should be able to email you through the site Blogging is fun, and the search engines look for sites that are updated daily. Post your thoughts and let others post theirs. Many free blog set up services. Chat rooms enable viewers to carry on email conversations through your site. Offer specials from time to time, draws and updates that bring people back often. Be credible! Don’t embellish the truth, don’t make outlandish claims. Explain how your product/service can solve your customer’s problems and full their need/want Use testimonials! Try to think like your target audience Check out other sites for ideas, know your competition!
17	Technical Characteristics Get started Choose Domain name (should include keyword) www.wcrancho.com Choose a Host (stores and displays your site) Find one by personal referral or search on-line for web hosting Host services could include: sell and register domain names, build website. host files such as webpage's, blogs, shopping carts, chat rooms, And provide search engine optimization (having the search engine find your site)
18	"Why My Host – Go..." Why My Host – Go Daddy Referred by my computer tech, Colin Cheap! Easy to switch to Offered many services: site building, offers many email addresses, technical support, blogging, shopping carts, registers you with Google, and offers search engine optimization: Traffic Blazer, always up!
19	"Design the Site" Design the Site Collect all information need to create site, such as picture texts, graphs, movies, sound. Organize it into categories such as” females” then this category can be turned into a page. Building the Site Elements that optimize Search Engine Optimization Things your sites should have Keywords, Keyword phrases, Keywords, Keyword phrases! Keyword are the words that are most important and germane to your site. Example: llamas better example pack llama, suri llama, wcr llamas. Shoes ( too much competition) leather shoes etc. Keywords should be in your title, meta tags (descriptions) and body of text. Use often but must make sense. Title is the most important element on your site! The title should include your keywords and not be longer than 50-80 characters. Use all capital letters. Search engines search for keywords! Have as many links to other specific related sites as possible. Blogs if kept current help rankings
20	Extra Optimization tips Website elements that limit search engine optimization! Frames Multiply frames on one page, make it difficult for search engine to record all the information on one page, use single frames Database Databases embedded in web pages can’t be searched Flash and Java Don’t over use, they are not read by search engines Images and Images maps Text inside images can not be read by search engines. But! Tagging the images give you the option of having keyword with that image.
21	How to Market Your Site Advertise in Print Topic related magazines Newspaper ads Direct mail outs Business cards Car decals Internet Marketing Create email list and mail out the list yourself Optimize your keywords Buy Key words Hire a Search Engine optimizer (SEO)
22	Buying and Hiring Buying keywords Go to search engine sites and buy important words that will direct people to your site. Pay per click, the rate you pay for a key word so that your page is ranked higher.This varies depending on the word’s popularity (sex isn’t cheap!) Buying keywords can place your site on dedicated or preferred space on the search engine main pages Google ad words Overture (yahoo) Type “pay per click” for more sites
23	Directories There are many directories that list websites and the more your website is listed the better your chances at ranking. Some are free and some charge to be listed. Paid will try to get a higher ranking. Make sure they are reputable. Check out www.dmoz.org to list. Check out other directories as well. Craigslist .com very popular. Yellowpages.com charges but offers rankings.
24	Submitting Articles Submitting articles you have written that include your web address and keywords can get you ranked higher. Some are free and some will charge a fee. Some to check out: Livejournal.com, ezine articles.com Go articles.com , e-syndicate.com
25	Submission to Search Engines Submit your site to the search engines google, yahoo, msn Click on submit express.com and the directions will guide you to submission, free service. Check out google site guy.com and get more tips on ranking.
26	Hiring a SEO What SEO’s do? (Search Engine Optimizer) They attempt to get you a higher ranking with the search engines and try to put you at the top of the website list by submitting you to a larger number of search engines. They can evaluate and optimize your site for web searches. NO! SEO can guaranty you #1 or first page listing. Shop around for a reliable SEO! Just type in SEO Cautionary tips http://www.google.com/support/webmasters/bin/answer.py?answer=35291
27	Follow Ups Evaluate your website’s marketing effectiveness often. You can check stats. Make changes when needed to your marketing strategies. Always follow up all contacts and leads through your site quickly and efficiently. Keep in touch with your contacts and keep them coming back to your site often!
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