ILR BOARD MINUTES

October 16, 2007
8:02 pm, EST

Call to order by Dr. Karen Baum, President at 8:02 PM EST.

In attendance: Karen Baum, Mark Smith, Kathi McKinney, Kristy Brown and Registrar Jan Wassink. Sally Taylor sent an email that she would be unable to attend the meeting and included comments for items of discussion to follow.

Approval of minutes: Motion to approve, Kathi. Second, Mark. Approved

Next Conference Call: Tuesday, November 20, 2007 at 7 PM EST

Discussion regarding membership renewals received before January 1, 2008: it was the consensus of the board that anyone joining for 2008 between now and Jan. 1, 2008 would receive membership benefits for the balance of 2007 and can join at the 2007 rate. Those joining after Jan 1, 2008, would need to pay the 2008 rates. The board also decided to include a free Llama for Sale ad with any 2008 Paid Membership.

Discussion regarding “I Want a Llama” publication: There was discussion whether to charge for the booklet or rely on ad revenue to pay for it. In the past, ad revenue has been adequate to cover publication costs. A shipping and handling fee will apply. Target publication date for March 2008. Cost for ad listing in the publication will be increased to $75.00 per farm and open to ILR members only. We will add the availability of the publication to the ILR-eport. A link will be added to the ILR website to be included in the 2008 publication.

Registry Manager – 95% complete. Owners will keep their same owner code with the new program and on-line registration will be enhanced.

ILR Report – Membership packet info is being collected and should be mailed out in the next 2-3 wks.

Camelid Community Report – Kristy reported on Camelid Community. The organizers used the same SWOT analysis exercise as used on the ILR cruise with similar findings. Each organization represented (24 people, 14 organizations) had the opportunity to include information on their group and their plans. Kristy felt the ILR should continue to have representation at this event.

Screening – the domestic screening information was reviewed. There was discussion regarding specific questions from members on the process and petition procedures.

RFD-TV – Marketing Focus Group – Review of people volunteering for this project and need for more pricing information. The video produced by LFA was discussed as was the ILR target audience.

The agenda for the ILR Annual Meeting as well as arrival times for board members were discussed and the information needed for handouts.

Logos: There was discussion regarding a redesign of the ILR logo as well as a new logo the Universal Awards Program and the Incentive Fund. Examples were available for the later.

Meeting adjourned at 9:20 EST

Respectfully submitted,

Kristy Brown
for Secretary Sally Taylor