Dear Llama Owners,
January is gone already! WOW!
Thanks to all who have been sending in their membership renewals.
Don’t forget to use your $20 advertising coupon. You can use the coupon on any of the advertising opportunities available through the ILR – ILR-eport (both banner ads and classifieds), web advertising and in the upcoming I Want A Llama.
I wanted to remind you of the ongoing I Want a Llama (IWAL) program we have been running the last few years. If you haven’t seen the booklet, it is an 8 ½ by 11 inch full color booklet that includes basic information about llamas. The IWAL also includes a section listing the breeders that sponsored the publication. The breeders are listed by state so people looking for information on llamas can find someone nearby.
We distribute the IWAL publication to people who are just becoming interested in llamas and are looking for more information about them. So far, we have been distributing the IWAL brochure at llama sales and shows across the country – including the FFA convention in Louisville, Kentucky this past October. The FFA convention contact proved to be very worthwhile as we have been receiving a wave of requests for the IWAL through the web site this past couple months and have been sending them out regularly. We are always open to new ways of distributing this publication to untouched markets so if you have some good ideas on how to reach more folks who need to know about llamas, let us know.
We are down to the last couple hundred copies of our IWAL brochure and will be reprinting it soon. The cost to get involved is $50 per listing. We have been printing 5,000 copies each press run and we anticipate doing approximately that number again. However, if we get really good participation from llama breeders wanting to be included, we could increase that number and get a better price on the printing.
We anticipate going to press in a couple of months so you will need to reserve your space as soon as possible. If you need more information, please call the office and one of the staff will answer your questions and sign you up.
Spring is coming!
Jan L. Wassink
ILR Registrar